This project was done for a Non-Profit organization called Dream in Green. They partner- up with schools within Miami to create and oversee educational workshops and activities for children. their vision is to encourage the younger generations to become more sustainable citizens for a greener future.
The Challenge: Create a series of posters to educate children and young adults, as well as the general public about environmental issues, as well as provide important facts to help them make healthier and greener decisions, and eventually become sustainable citizens.
The Approach: since the target audience was children of ages 5 - 18, I felt it was ideal to use colorful illustrations for the art direction to create metaphors that address some of the environmental issues that we are currently facing, also I felt that they were more likely to pay attention to an illustration and it would make them be more curious and want to research more.